Rihanna stuns in florals for Spring as she reveals new Savage x Fenty campaign


Rihanna has revealed her latest campaign for Savage x Fenty, which sees the singer rocking 70s-style floral looks.  The nine-time Grammy winner, 33, posed up in a turquoise floral bikini and matching cover up in a garden to showcase her latest collection.

Rihanna shared one of the stunning images on her Instagram, writing: ‘Savage af. don’t trip. New @savagexfenty out now – only on savagex.com. #SavageSpring’. The brand account shared a tongue-in-cheek response to Rihanna’s jaw-dropping photo, replying: ‘As if this Spring wasn’t Savage enough’. 

Allowing the clothing to do the talking, Rihanna kept her make-up simple and wore her hair long and dark, with a full fringe. 

The brand also shared a video of models of various sizes wearing items of the same pattern, adding: ‘In case you were still wondering, yes, it’s a #SavageSpring’. The singer rocked the 70s inspired look (Picture: Savage X Fenty / Instagram) The new shots come after it was announced that LVMH were shutting down Rihanna’s Fenty clothing brand, with Riri and her team focusing their efforts on the rest of her multi-million dollar empire which also includes makeup brand Fenty Beauty.

Her underwear range, Savage X Fenty has reportedly since been valued at $1billion (£720m).  According to Forbes. the valuation has been in part achieved by equity firm L Catterton along with LVMH in order to launch a range of high-end athleisure wear. 

The lingerie brand said in a statement that they reported ‘revenue growth of more than 200%’ last year. 

Beyonce and Cardi B lead sweet messages Rihanna is releasing a £1k limited edition book of her life Rihanna slammed for wearing Hindu god pendant in topless photo LVMH said in a statement: ‘Rihanna and LVMH have jointly made the decision to put on hold the RTW activity, based in Europe, pending better conditions.

‘Following the completion of a fundraising round where L Catterton has taken a stake into Savage X Fenty, LVMH and Rihanna reaffirm their ambition to concentrate on the growth and the long-term development of [the] Fenty ecosystem focusing on cosmetics, skincare and lingerie.’


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